And if that happens often enough, Google will downrank you for that keyword. Specifically, before I write a single word, I figure out my target keyword’s Search Intent. On the other hand, this keyword isn’t super competitive, has a high CPC and gets a decent number of searches every month. That way, I get my content in front of people that are actually going to buy. But those high CPC values tell BHS Links me that those folks have SOME commercial intent.
- It can be very useful for content-heavy websites (like news magazines or larger blogs).
- Your content strategy should be based on a proper understanding of your niche and the needs of your audience.
- So if you make money with your website in any way, a quality paid keyword tool is a great investment that will pay off sooner or later.
- You will also learn about the latest handy tools (and its applications), to leave your competitors behind in the digital dust.
- However when you’re linking to pages outside of your control, for example content on other sites, make sure you trust the resource you’re linking to.
- Fannit is an award-winning agency that provides digital marketing, SEO and SEM services.
Duplicate Content
When someone needs a product, service, or information, they head straight to Google. If your website shows up for these searches, you can attract visitors actively looking for what you offer. This matters because higher rankings often lead to more clicks and visits. It provides access to market-leading SEO tools and a wealth of helpful resources, including SEO courses. For example, people who search «best PRODUCT TYPE» are typically looking for product recommendations, reviews, and comparisons to help them decide which specific product to purchase.
You can check how Google indexes your site, track clicks, and spot any crawl issues quickly. In short, a well-executed local SEO strategy not only increases your digital footprint but also drives real-world sales and enhances your brand’s presence within the community. When your listing appears on Maps, you’re not just gaining visibility—you’re positioning your business to capture high-intent customers at the exact moment they’re ready to act. According to Google, 76% of people who search for something nearby visit a related business within 24 hours, and 28% of those searches result in a purchase. These numbers highlight the immense power of Google Maps as a driver of local business growth.
Fulfilling user intent
Many people retake the course year after year to keep their SEO knowledge up to date. Bruce Clay, widely recognized as the father of search engine optimization, leads a premier SEO agency with a global presence. Our ethical and technical SEO consulting services have become our hallmark. Our SEO analysts, each with over 10 years of experience, leverage their extensive knowledge to elevate your traffic to new heights.
On-page SEO & off-page SEO
But it’s generally best to find keywords through keyword research tools. And over the years, it has developed guidelines and ranking factors to test pages for signs of quality. To drive organic traffic, your content needs to be created specifically for topics that people actually search for. Otherwise, no one will be able to find your page on Google’s search result pages (SERPs), and you won’t get any organic traffic. The meta description is the description that appears on the SERP below the title tag.
It includes many factors, but the following are some of the most important. On-page SEO is one of the three main SEO branches, which include technical and off-page SEO. The three practices work cohesively, so it’s ideal to cover each when possible. In SEO, a higher CTR means that a higher percentage of people who saw your listing found it relevant enough to click on.